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Word on Walmart – May 2021

Word on Walmart – May 2021

01.06.2021

Walmart Beats Q1 Earning Estimates with Soaring E-Commerce Sales On May 17, Walmart released its earnings for the first time since the reveal of its CapEx reallocation plan to invest in more digital innovation. This highly awaited release proved to be worth the wait as Walmart flaunted its surprising 6% YoY sales growth with Walmart […]

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Monthly E-Commerce News Brief – May 2021

Monthly E-Commerce News Brief – May 2021

01.06.2021

Instacart Introduces Self-Serve Content Tool Brands are now allowed to directly edit Instacart product content through a new self-service tool. The Library Manager features are available to manufacturers who are not already partnered with a Content Service Provider (CSP). Brands see their products currently carried on Instacart in the “Instacart Ad” portal and may request […]

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Word on Walmart – April 2021

Word on Walmart – April 2021

01.04.2021

Walmart Marketplace Expands to International Sellers In a big shift away from the current policy of American businesses being the only suppliers found on Walmart’s Marketplace, the retail giant announced it has opened its door to international vendors. This is seen as direct competition to Amazon’s Marketplace where nearly 40% of all sales in the […]

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Monthly E-Commerce News Brief – April 2021

Monthly E-Commerce News Brief – April 2021

01.04.2021

Albertsons Partners with Google to Enhance Omnichannel Experience As we enter the post-pandemic world, consumers continue to look for ways to make shopping easier and more convenient. Albertsons Cos. has partnered with Google to create hyper-local interaction with shoppers that focuses on a stronger connection between them and the stores in their communities. Customers are […]

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The Rapidly Rising Influence of Product Reviews

The Rapidly Rising Influence of Product Reviews

03.08.2020

Strategic online ad placement and relatable content create visibility and provide information, but online reviews are playing an increasingly integral part in consumer decision-making — and, consequently, managing reviews has become a business imperative.

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Digital Commerce and the New Normal

Digital Commerce and the New Normal

01.07.2020

As early as March, pandemic shoppers rushed to purchase items online and as the country slowly reopens, shoppers are showing an even greater dependence on e-commerce, according to “Digital Commerce and the New Normal,” an Advantage Digital Commerce infographic.

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Brands, Is It Time to Move to Self-Serve E-Tail Advertising?

Brands, Is It Time to Move to Self-Serve E-Tail Advertising?

19.05.2020

As the consumer goods and retail industry navigates pandemic-related supply chain issues and the rapid change in customer behavior brought on by physical distancing, brand marketers are seeking the best answer to one crucial question: How do I engage shoppers and spend our advertising and promotion budget most effectively?

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Grocery Brands and Retailers Grapple with COVID-19

Grocery Brands and Retailers Grapple with COVID-19

18.03.2020

As the coronavirus pandemic causes dramatic changes in shopper behavior, consumer goods makers and retailers are hurrying to find solutions to sudden out-of-stock positions and marketing strategies that are now ineffective, inappropriate or both.

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